It was at a US trade show in 1985 that the idea for Silver Chef was born.
Seeing that the American home delivery pizza market was booming, and convinced of the market’s potential for growth in Australia, Allan English, Silver Chef’s founder and Managing Director, and a business partner, invested heavily in conveyor ovens.
Unfortunately, it soon became clear that many pizza businesses could not afford to buy them. The solution? The ovens were rented out, and soon began to sell themselves.
Ten years later, Allan bought out his partner and devised a funding option that enabled small businesses to procure the equipment they needed, without committing large amounts of capital up-front. The new option, called Rent-Try-Buy®, has been at the centre of the Silver Chef success story ever since.
Silver Chef listed on the ASX in 2005 and since 2005, the availability of additional capital and client demand has led to an average growth rate of the past four years at 50% per annum.
After many successful years providing a flexible funding option to the hospitality market, opportunity presented to broaden the product to fund the greater commercial equipment market. The result, in 2008 GoGetta was launched, a division of Silver Chef Limited, offering flexible equipment funding to a variety of industries.
In 2010 Allan English, moved to the position of Chairman and Charles Gregory was appointed as CEO of Silver Chef Limited.
Today, in 2013, Silver Chef continues to offer its flexible Rent-Try-Buy® Solution to the hospitality industry while GoGetta operates its go.Rent.go.Grow.go.Own® Solution in more than 12 industries from compact construction, to trailers and fitness.