Eternity Meat, a meat wholesale company based out of Balliang, Victoria, had recent struggled to keep up with customer demand – that is, until they sought a non-traditional finance option.

The booming transport business relied on old and outdated trailers, one of which dated back to 1982, forcing the owner to borrow from business associates in order to honour his haulage contracts.

Owner Alistair Sadler said the older model trailers were beginning to negatively impact the company’s current clients; one issue was the meat-hanging rails were incompatible with the rails at the meat processing plant, which made unloading difficult.

“We got by and that, I suppose, is the key to our business: We say ‘yes’ and then we wonder how we’re going to do it!” said Mr Sadler.

When Mr. Sadler heard another transport company [Wickham Freight Lines] was selling used trailers, he knew he had to move fast.

The trailers in question, the 1997 and 2004 model FTE fiberglass meat-hanger trailers, are highly sought-after meat-hanger refrigerated trailers that are rarely seen on the open market.

In a bid to secure finance, Alistair contacted the companies he was already leasing trucks and other equipment from, but they were unreceptive.

“When you grow quickly, you get to a point where your financial exposure is such your lenders don’t want you taking on any more debt,” explains Mr. Sadler.

Mr. Sadler approached GoGetta, a specialist equipment funder in the transport sector, after a recommendation from a finance broker: a decision that allowed Mr. Sadler to get his business back on the road, improve efficiencies and added profitability to his bottom line.

Mr Sadler said that each week one of his trailers costs him a mere $800 in rent, but it pays for itself over and over from the income it’s generating.

“We’ve used GoGetta as a tool to get where we need to be,” Mr Sadler said.

“It allowed us to quickly get the trailers on the road and working.

Had we waited six months until we had more equity in the business, we would have missed the opportunity.”

GoGetta is unsecured funding, so you don’t need to put up property as collateral, and because the payments are off balance sheet, it doesn’t affect the company’s ability to borrow, keeping its other lenders happy. Check out our tools and calculators to find out just how affordable GoGetta’s unique equipment financing can be.

Eternity Meat transport

Alistair Sadler of Eternity Meat used GoGetta to boost his business.


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If you’re interested in starting your own trucking business, check out the GoGetta ebook, ‘Going The Distance: How to start and run a successful owner-driver trucking business’, here.